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Expert Marketing Team
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Industry Experts
Craig Ure
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Craig Ure - Business design and development coach, marketing consultant, advisor, writer, professional speaker and the President of the Rejuvenetix Industries family of companies and founder of ShowMeWhatsWorking.com.
Craig was born in the UK nearly 40 years ago and now lives most of the year in Florida. He became a US citizen in January 2006. Before moving to Florida Craig and his Father owned the largest group of Health Club's in the UK, 124 clubs. Each club operated its own Day Spa and many also had Hair Salons among other internal profit centers. In fact Craig's Father opened one of the first clubs in the UK in 1964.
In addition they developed, designed and opened over 3124 Spa & Toning beauty salons across Europe.
They owned a manufacturing and marketing company that produced every type of exercise equipment you can imagine, treadmills, cycles, rowing machines, stair-climbers, toning tables & 24 piece selectorized weight machines, multi-gums, dumbbells and benches - with distributors in 36 Countries. This company grew from 0 to 124 employees in less than 2 yrs and from $0 to over $15 million in the same period.
They introduced Aerobics, Step Aerobics, Fitness Testing, and Medical Screening clinics to the UK among many other visionary firsts.
Craig was responsible for developing marketing strategies, systems, techniques & tactics to drive bus loads of people through the doors of all these clubs and spas… and keep them coming in masses and getting them to buy lots of stuff when they were through the doors.
It makes Craig feel awkward telling you these facts and it is not meant to brag or boast but reinforce one simple fact. He knows what he is talking about when it comes to moving the profit needle, making a ton of money and making day spas, salons and clubs grow like crazy.
Bottom line: There is probably no one else around that knows how to build, grow and systematize the marketing of a Medical Spa, Day Spa, club or salon and make money, lots of it. Craig has been doing this for the past 23 years.
Look out for Craig speaking at IECSC, Reed, A4M among other Medical Spa, Day Spa and Anti-Aging shows.
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Cheryl Whitman
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Cheryl Whitman is an internationally recognized pioneer in medical spa, wellness, and anti-aging business consultancy. Her renowned record of successfully helping physicians launch medical spas, age management and wellness centers, and cosmetic medical practices and her innovative thinking and expertise, has made Cheryl a coveted household name in the industry.
Cheryl's aesthetic, product development and medical spa background spans over two decades of Medical Spa consulting, training, marketing specialty, sales expert and account management.
Cheryl is a frequent guest lecturer at industry conferences worldwide and is well known throughout the industry having authored numerous articles for major trade and consumer publications. Cheryl is a sustaining member of the International Medical Spa Association and The Day Spa Association.
She continues to present educational webinars geared towards physicians to educate and train them. Her diverse background enables her to provide her clients with the highest level of personal attention and topnotch consulting.
Cheryl can be reached at (877) SPA-MEDI or :
www.MedicalSpaConsultant.com
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Skip Williams
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Skip Williams, the author of 'The Reluctant Spa Director and the Mission Dream,' is a recognized speaker and author in the spa arena, with over twelve (12) years of experience in the Management, Financial Development & Operational fields, mostly in the Spa and Hospitality Industry as Spa Director, Controller and Business project Consultant. He brings his previous years of analytical business experience in a broad variety of manufacturing, retail and service businesses to studying Resort Spas, Day Spas, Medical Spas, Wellness Centers, and Salons: their profitability, how they operate, and what makes them successful.
Mr. Williams has been involved in the development of well over 200 Spas throughout the US, Canada, and the Caribbean working with owners, planners and potential owners of a wide variety of Spas, Wellness Centers and Salons. His approach is to study, analyze, educate, implement and cultivate both small and large-scale projects.
Well known for his a unique Computerized Business Model called "Build-A-Spa" that allows financial analyses and feasibility studies, he has taken Spa business modeling to new heights with "Financial Blueprint Feasibility Consulting."
He has been a Spa Director for Rosewood Hotels & Resorts and been intimately involved in various capacities in the opening of several Day and Resort Spas, and presently sits on the advisory board, for the Day Spa Association where he and time to our industry through published studies and education.
Mr. Williams has been a contributor to trade journals and a speaker-educator for Spacifically, International Congress of Esthetics, Face & Body, and Day Spa Expo educational programs.
Professional and consulting experience includes, but is not limited to, such companies as Mount View Spa, The Ritz-Carlton Hotel Co. , Rosewood Hotels & Resorts, Columbus Bath Treasures and H.E.A.T. Spa-Kur Therapy Development Inc. and Mirbeau Inn & Spa.
For more on Skip Williams and his company, please visit www.resourcesanddevelopment.com |
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